With a rich background in graphic design, I have honed my skills in creating compelling brand identities for the art, culture, and educational sectors.
Seven years ago, I transitioned to UX | UI design to focus on empathetic, research-driven approaches that add significant value to both the design process and the final product.
My journey from conceptual design to a more investigative and user-centered design philosophy has allowed me to create solutions that are not only visually appealing but also deeply resonant with users' needs.
Work
My Design Philosophy
My passion lies in transforming ideas into reality with empathy, innovation, and integrity.
As a Senior Product Designer
I lead the process of generating new ideas through brainstorming sessions, workshops, and other creative methods. Creating and implementing strategies to foster innovation and creativity within organizations is my forte, alongside overseeing the development and execution of creative projects from concept to completion, ensuring excellence at every stage.
Collaboration is key to my approach. I work closely with marketing, design, product development, and other teams to bring ideas to life, valuing the strengths of each team member. Staying updated on industry trends and emerging technologies to inspire new ideas and strategies is crucial to my process. I promote a culture of innovation by encouraging creative thinking and risk-taking among team members and assess the feasibility and potential impact of new ideas, determining the best approaches for implementation.
My approach is driven by a deep curiosity and a love for learning, which keeps me engaged with new trends, cultures, psychology, design, and history. This continuous exploration fuels my creativity and helps me design innovative solutions that empower users to navigate information and make informed decisions.
Experience
I am a Graphic Designer with over 15 years of experience and a UX Designer for the past 7 years.
ASML (Semiconductor)
UX Designer
November 2023 - March 2024
Ximedes (Fintech)
Marketing Strategy / UX Designer
Augustus 2022 - July 2023
The Sting (E-commerce)
UX Designer
Juni 2019 - Juli 2022
Randstad groep (HR)
UX Designer
Juni 2018 - Maart 2019
Skills
Interests
In my free time I love to experiment with digital art using Midjourney.