Company
Thuba is a forward-thinking startup focused on empowering consumers to efficiently manage their self-generated energy through innovative home batteries. Rooted in values of quality, reliability, and sustainability, Thuba provides households with solar panels a dependable and eco-friendly energy solution. Their mission is to contribute to a sustainable future by offering modern, affordable, and professional energy management options.
Overview
Thuba sought to redefine its brand identity to reflect better its mission of providing efficient and sustainable energy solutions. The goal was to create a visual identity that conveys trust, innovation, and a sense of home.
Methods used
Product strategy
Product design
Brand Identity
Competitive Research
Webdesign
Payment Flow
Ordering flow
The team
The Owner
UX Design
Problem Statement
Thuba needed a cohesive brand identity that would differentiate it in the competitive renewable energy market. The challenge was to encapsulate the company's values and vision into a logo, color palette, and typography that resonate with its target audience.
Outcomes
The design process involved extensive research and brainstorming sessions. Three logo concepts, font proposals, and color palettes were developed, each reflecting different aspects of Thuba's core values. The final design was chosen for its modern, friendly, and minimalist aesthetic, which aligns with Thuba's commitment to simplicity and efficiency.
Results
The new brand identity successfully encapsulates Thuba's mission and values, creating a strong and memorable visual presence. The use of clean lines, vibrant colors, and modern typography has enhanced Thuba's market position, making it more recognizable and appealing to customers seeking reliable and innovative energy solutions