Company
Ximedes, established in 1998, specializes in custom software applications for banks, fintechs, and public transport organizations. Headquartered in Haarlem, Netherlands, with 150 employees across four countries, Ximedes provides comprehensive technological services and has expanded its portfolio to include standard payment and ticketing services.
Overview
Ximedes specializes in creating high-quality, reliable software solutions for the financial technology (fintech) sector. With a focus on embedded finance, digital transformation, and personalized client solutions, Ximedes leverages its deep industry expertise to support and enhance the operations of its clients.
My contribution
Market and Trend Analysis
Competitor Strategy Analysis
Keyword Analysis
Value Proposition Refinement
The team
CMO
UX Designer
Ship sites with style.
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How to design an intuitive mobile menu highlighting brands and improving navigation?
The primary challenge for Ximedes was to identify its unique value proposition amidst a competitive landscape. This involved comprehensive market research to understand competitor strategies and emerging trends within the fintech industry. Ximedes aimed to define its strengths clearly and communicate these effectively to potential clients.
