Company
Ximedes, established in 1998, specializes in custom software applications for banks, fintechs, and public transport organizations. Headquartered in Haarlem, Netherlands, with 150 employees across four countries, Ximedes provides comprehensive technological services and has expanded its portfolio to include standard payment and ticketing services.
Overview
The marketing team at Ximedes was often engaged in various activities such as designing a CEO presentation, sending out invitations for a roundtable discussion, or organizing and designing trade fairs. To better structure our plans, we conducted research into the mission, vision, and strategy of Ximedes and, together with Sales, created customer profiles. From this, we were able to develop a more well-founded marketing strategy that could work in the long term, and take the first step toward the new Hubspot website, which is more accessible than the original. This also allowed Sales and Marketing to align more effectively in generating marketing qualified leads into sales qualified leads, and ultimately bringing in new customers.
Methods used
Market and Trend Research
Keyword Analysis
Competitor Positioning Analysis
Demographic Studies
Personas
Personalized Blog Posts
Strategic Marketing Efforts
Emphasis on Unique Selling Points
The team
CMO
Marketing Manager
Marketing Stagiair
UX Designer
Sales Officers
Problem Statement
In a competitive market, Ximedes needed to refine its value proposition and enhance brand visibility. The challenge was to differentiate Ximedes from other companies offering tailored software solutions and consulting services, and to effectively communicate its unique strengths.
Outcomes
To address this, Ximedes conducted thorough market and trend research. This included keyword analysis, competitor positioning, and demographic studies to understand market trends and identify opportunities. The focus was on emphasizing Ximedes' strengths: delivering high-quality, reliable software solutions tailored to client needs, and highlighting their expertise in customer relationships and additional services like training and consultancy.
Results
The research provided valuable insights that helped refine Ximedes' website content and strategic marketing efforts. This enhanced the clarity of Ximedes' value proposition, positioning it as a trustworthy and expert service provider. The new website structure, personalized blog posts, and strategic use of social media improved brand awareness and engagement.