Company
The Sting is a Dutch fashion brand with a legacy of 40 years, boasting over 150 stores and multiple online platforms, including The Sting, Costes, Cotton Club, and Hang Eleven. As the brand expanded, maintaining consistency across various digital interfaces became increasingly challenging.
Overview
Costes, a fashion brand under The Sting, sought to enhance their online shopping experience by reducing cart abandonment and improving the checkout process for mobile users, who make up the majority of their traffic.
My contribution
Qualitative research methods
Quantitative research methods
Redesign of a one-page format
Usability Testing
A/B Testing
Remote Testing
Guerilla Testing
Design Sprint
The team
Frontend developers
Backend developers
Product Owner
UX Design + UX Research
Ship sites with style.
See blog post →
See blog post →
How to design an intuitive mobile menu highlighting brands and improving navigation?
The existing checkout process was lengthy, lacked clear hierarchy, and had confusing calls-to-action. Users often had to re-enter information, and the shopping cart emptied if they navigated back, leading to frustration and cart abandonment.
